Fuwa, Mascot of the Beijing Olympic Games, celebrates its birthday on Saturday as it was unveiled one year ago on November 11, 2005 by the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG).
The mascot has been a favorite for many consumers and BOCOG has just unveiled many kinds of new and creative Olympic licensed products on the occasion of Fuwa's birthday
On the market today, there are eight categories and more than 4,000 varieties of Olympic products, including garments and adornments, pins, toys, handicraft, stationary, silk and porcelain products as well as jewelry. They can be found at over 500 licensed stores in more than 20 municipalities, provinces and autonomous regions.
The Olympic merchandise, serving as a medium close to the public, plays a positive role in widely displaying the image of Olympic brands and disseminating Olympic knowledge. With the Beijing Olympiad approaching, BOCOG plans to gradually open more stores nationwide to sell Olympic products to meet the demand. The number of the stores is expected to reach around 10,000 during the 2008 Olympic Games.